Meet the TEAm
Who's Coming Up With
The concept of Brutaliteas was born one cold, wintery evening back in 2016, in the booth of a local Denny's in the great state of New Jersey. Yes, you read that right...Brutaliteas was officially born at a Denny's!
But before we get into that, there is a backstory that must be told. Many years before Brutaliteas, I (Courtney) was fortunate enough to be introduced to the world of loose leaf tea. I really fell in love with it over the years and developed a passion for it, particularly when it came to creating my own blends. I enjoyed it so much, that my heart kept telling me over the years it was something I should really pursue. Unfortunately, while the desire was there to create these blends and a brand, I really struggled with finding the perfect niche.
I didn't want something that was like everything else out there. I wanted something different. Something unique. something that myself and others could really connect with on a different level. There are more than enough tea brands out there, but how many of those have something about them that someone can really relate to on a more personal level?
It wasn't until a dear friend to both us (SHOUTOUT TO RO @ WAR MACHINE MARKETING) asked, "Why don't you guys make some metal sounding teas?! Some teas with brutal names?!" (followed by him and Adam coming up with ridiculously punny names as examples), that the thought actually even crossed our minds to work together and take something that has meant so much to us our entire lives and combine it with yet another passion.
We laughed it off at first and almost wrote off the idea completely. But then one day, it just all made sense to both of us. We had to do this. We both love metal. I'm obsessed with tea. Adam has a love for puns and bad "dad jokes. It couldn't be a more perfect combination! We told ourselves if we truly loved this idea and product, then there had to be others out there that would feel the same.
Six months later, we launched www.brutaliteas.com with only 25 blends, and were amazed (and continue to be amazed) at how responsive people were to the product! It is truly amazing to see others enjoying and connecting with our teas. It means more to us than anyone will ever know, and keeps us motivated to continue. We now have over 90 blends, and since starting have incorporated horror movies (another love of ours) as another form of inspiration for our teas!
As a final note, music as a whole has always been a huge part of our lives, particularly metal & rock. We're both long time fans and have a lot of respect for all of the musicians out there. There is truly something to be said for being able to create music that inspires others and invokes a unique meaning to each listener. We personally wouldn't be who we are today and our brand certainly wouldn't be what it is, if it wasn't for all of these inspirations. Because of them, we were able to create something meaningful that we both love. We are forever fans and forever thankful to all of them! <3
See who else has tried our tea!